The unique social media campaign is an all-access pass allowing fans to follow Seb Toots throughout his week at Winter X events, which takes place from January 26-29.
The Canadian boarder, the favourite to defend his gold medal in Slopestyle, will share his practice sessions, media appearances, and conversations with other athletes. The entire all-access campaign will be updated live and feature up to 200 photos and selected videos each day.
“The Winter X Games are always a fun time, so it will be cool for fans around the world to share in that experience with me,” said Toutant. “Hopefully I can give the O’Neill Experience a happy ending with some gold medal performances and other memorable moments!”