Red Bull Energy Drink is a non-alcoholic drink; however some consumers do mix non-alcoholic with alcoholic beverages. This is not new but has happened for decades if not centuries where alcoholic beverages have been mixed with colas, tonic waters, soda water, ginger ale, all kinds of fruit juices and even milk, cream and cocoa beverages.

Red Bull promotes the functional benefits of its own product. There is no indication that Red Bull Energy Drink has any effect (negative or positive) related to alcohol consumption. This was confirmed by the European Food Safety Authority (EFSA) opinion from 2009 which concluded that there is no interaction between glucuronolactone, taurine, caffeine and alcohol even during physical activity.

The School of Experimental Psychology at the University of Bristol in the UK confirmed in a 2011 study that caffeinated beverages such as energy drinks – when consumed with alcohol - do not produce a so-called masking effect.

There is no scientifically substantiated reason why Red Bull Energy Drink should not, like any other drink, be mixed with alcohol. It is common knowledge and common sense that the excessive and irresponsible consumption of alcohol can have adverse effects on the human body and behaviour but it should be clear that this is due to the alcoholic drink, not the mixer, be it cola, orange juice, tonic or whatever else is mixed with alcohol.